Mission Beach is now a thriving tourist town that has been able to maintain its small town feel. One reason for this is that the town is spread out along a thin strip of land between the ocean and the hills and farmland behind. This has spread out a large tourism market, and the village doesn't feel as busy as one might expect.
The beach is flanked by green mountains rising just a short distance inland, and provides views out to the Family Islands. Close to shore at Mission Beach lies a shallow reef which runs from the mouth of Porter's Creek at the south end of North Mission Beach almost to Clump Point, the rocky point at the north end of Mission Beach. During very low tides portions of this reef are exposed.
Surrounded by World Heritage rainforest on one side and the World Heritage listed Great Barrier Reef on the other, Mission Beach is home to many wildlife species, most notable is the cassowary. This large flightless bird can be found in the rainforest surrounding the area but appears to be thriving in spite of land clearing, traffic and predators such as wild dogs and feral pigs. Much of the area is part of the Coastal Wet Tropics Important Bird Area, identified as such by BirdLife International because of its importance for the conservation of lowland tropical rainforest birds.