The Tourism Boom of the 70’s

The population of Alice remained fairly static as primarily a service town for the pastoral industry. It wasn’t until the development of Pine Gap in the late 1960’s, a joint Australian/US Defence Facility, and the burgeoning tourism industry in the 1970’s that Alice Springs really started to take off. Today Pine Gap employs approximately 800 people and tourism is the back bone of the economy with an estimated 400,000 visitors a year.  

There are a host of local tourism operators in Alice, from accommodation houses and indigenous cultural tours and shows through to ballooning, scenic flights, walks on the famous Larapinta Trail, MacDonnell Ranges tours, etc, as well as many Alice based businesses running Uluru tours to the Uluru Kata Tjuta National Park (Ayers Rock and the Olgas) and Kings Canyon and other parts of the Red Centre.